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When Should You Post on Social Media Sites to Engage Followers?

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Social media marketing is a great way to boost your business. It is not just used to promote your products and services, but it is used to engage your target audience. If your users interact with your posts, they will more likely know about your brand. Social media presence can help with branding.

There are various social networking sites like Facebook, Twitter, LinkedIn, and Instagram. A lot of people have been using these sites for more than a decade for brand building, but they all have still confused about the best time to post on these sites.

Time is the crucial factor if you want to reach out to as many people as possible. For instance, if you share a post in the morning time, do you think people will look at your post? No, because people use this time to get prepared for the day.

You cannot choose a random time to publish posts on any of the social media sites. You should pick the time slot when the maximum number of people spend time on social media sites.

Is there actually a philosophy of the best time?

First off, it is crucial to know whether the best time for posting on social media sites actually exists. Unfortunately, it is hard to determine one slot and pick the best time. All social media platforms work differently, and it majorly depends on the behavior of your users.

You and your competitor both share posts on Facebook, but it is likely that the evening slot that works for them does not work for you. Your users may spend more time on Facebook in the afternoon. You will have to track the activities of your users on social media sites.

Advanced tools can let you know when and how many people viewed your posts. You will need to incur additional costs to exploit these features. If you are a start-up company and on benefits and need a loan today, you can borrow money from a direct lender.

The best time for posting on Facebook

First off, you need to dig into your date to find the perfect timing for posting on social media sites. However, studies suggest that the best time for posting on Facebook is between 7 am and 12 pm on Tuesdays and Thursdays.

However, if you post on Facebook every day, the best time for posting is between 6.30 am and 12.30 am. In general, the best time for posting on Facebook is when people have time to see activities done by you. It is usually recommended to upload three posts every day.

The early morning time is the best for your first post, which is between 6.30 am and 7.00 am because this is the time when people catch up on notifications.

This is the morning ritual, in fact, that everyone does. You should upload the second post in the afternoon during lunchtime because people are away from work this time and busy with their mobile phones. You should upload the third post in the evening slot when working hours are over. This is the best time because people check what they missed throughout the day.

The best time for posting on Instagram

According to the survey, the best time for posting on Instagram is 11 am, especially on Wednesday. However, if you upload posts on Instagram all weekdays, you should pick the slot between 8 am to 12 pm. However, it is vital to remember that you cannot stick to this time slot.

This is the survey result based on the data collected from various competitors. The survey has a limitation that it cannot cover everyone to get accurate results. Further, your target audience is broad, and it depends on their behavior when they are active on Instagram.

For instance, some of your users may be active in the morning, while others will likely be active in the evening. You will have to dive into the data to understand the behavior of your target audience so you do not slip up. Use advanced tools to get information about your users. If you cannot pay outright for these tools, taking a £1000 loan from a direct lender.

The best time for posting on Twitter

Particularly Monday and Thursday, the best time for posting on Twitter is morning time, which is 8 am, according to a survey. However, the same survey shows that it is between 6 am and 9 am on weekdays. In fact, if you post at weekends, the morning slot is considered the best time.

However, you can upload posts a bit late. However, at the time of choosing the time, you should know when your target audience is active on Twitter.

For instance, if you choose to upload the post at 9 am, and your audience is particularly active in a large number at 10 am, you will likely lose them. Research carefully so you do not lose them. Morning time is generally considered best because people catch up on feeds, but later they get busy with their work and hence spend less time.

The best time for posting on LinkedIn

According to the survey, the best time is between 9 am, and 9.30 am on Tuesdays and Wednesdays. However, the same survey suggests that the best time for weekdays is between 8 am and 11 am.

Although the survey suggests the morning slot is the best time for posting on LinkedIn, some people have reported that the evening slot is more powerful than the morning one.

Posts uploaded between 6 pm and 6.30 pm reached out to a large number of followers at once. However, the engagement rate declines after 7 pm, and it becomes more sluggish after 8 pm.

The bottom line

There is no fixed time slot for any social media platforms for posting. You will have to dive into data you collect from advanced algorithms that highlight the behavior of your users.

Use that data to frame your marketing strategy. Track your competitors’ activities as well because that can help frame the right strategy.

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